How does Time make money?
Time wants me to subscribe to their magazine. Here's what they're offering:
- 56 weekly issues
- Person of the Year special issues
- All other special issues
- Unlimited access to Time.com
- Unlimited access to archives at timearchive.com
The cover price for 56 issues is $221.20 ($3.95 an issue). A subscription to just the archive is $49.95 or $2.50 an article. So how much does Time want to charge for approximately 60 magazines mailed to my house AND allow unlimited access to the online archive?
Fifty percent off the cover price is a good starting price for a subscription, so $110? Nope, too high. What about a 75% discount - $55, no, a buck an issue is still too high. Surely, it couldn't be as low as fifty cents? Lower still.
Tired of guessing? Time will offer all that for $14.95! Or about a quarter an issue. How can they do this and why would they want to? I can't imagine this is profitable so it looks like a desparate attempt to increase subscription numbers. Increase subscribers, then they increase ad rates, then give away more magazines for free?
Maybe a subscription to Time has always been this low and I'm overly skeptical. Though, ordering from their website, 56 issues is $29.95, so maybe not.
So all that's left is asking if Time is worth $15.