Step one: Avoid names that sound like manjuice
via Drezner, Slate.com has tips for blogging.
Set a schedule. Blog often.. Because blogs are all about making the trains run on time. "According to my blogging flowchart I have 3 minutes of spontaneity scheduled for January 8, 2009 at 3:07pm." Are you getting paid for this? If no, ignore this tip.
Don't worry if your posts suck a little. That's nice. But what if they suck a lot. Like big ginormous balls of suck. That can't be good for anyone.
Write casually but clearly. Casual is a fuzzy and unclear style. If your style is formal and obfuscating, run with it. If you're going to write a lot of sucky posts, experiment until you find a style and format that works for you and screw the readers. Sink or swim can apply equally to your imagined audience. Ignore this tip, unless you're getting paid for the blog. Then write in a manner that gets you the paycheck.
Add something new. By new they mean "sucky crap because you've chained yourself to this unyielding schedule that doesn't allow for reflection or evaluation." I guess you could buy some scheduling software and schedule a few levels of reflection and evaluation into the process. But wouldn't this contribute to worrying about your levels of suckitude? Upon reflection, skip the reflection and evaluation. You have a schedule to keep, so write something. DO IT DO IT DO IT! Pansy-assed wannabe writer.
Join the bloggy conversation. And link! Here we go, it's all about the tyrannical extroverts thinking the point is to get together and hold a party. Links encourage SPAM and conversations encourage people missing the point and ignoring whatever you're saying in a rush to spew their own opinion. If two people meet and have a conversation, there are 17 basic outcomes -- only 2 are good. Stick with the odds and never talk to strangers.
Don't expect instant fame. Good point. If that's what you want, teach a rabbit to ride a surfboard.